USATF Trials
Summer 2023
Art Director + Lead Designer
Directed the creative for Nike’s 2024 campaign regarding the USATF trials in Eugene. The goal was to create striking imagery to properly encapsulate the gravity and beauty of the moment. We felt going into the capture that a lot of images around running looked and felt the same. We shot the entire event on film and chose to define the pillars of our capture around a high-art approach: focusing on negative space, authentic moments devoid of posing and intentional composition and subject placement. Below is our result.














