Nike x NFL Rivalries Visual Center

Fall 2025
Creative Director
Developed the campaign identity for the Nike x NFL Rivalries program at large along with eight bespoke identity packages for each of the initial eight teams used to launch the program globally. The task was to build a unique world for each team and their Rivalry Program specific uniform. We developed holistic art direction for all eight teams featuring lighting, posing, mood and capture direction for photoshoots along with a comprehensive visual center per team featuring typography, color, design elements including patterns and textures, layout systems for print, social and out of home executions and image treatment parameters. Below you’ll find an example of the identity creation we executed for each club.