Nike Track Club

Summer 2023
Creative Director
Directed creative from concept to completion for Nike Running’s Bowerman pack launch -- a silhouette designed to honor Nike’s co-founder Bill Bowerman. The goal behind our capture was to create visuals that felt nostalfic and founded in heritage to properly reflect the purpose of the product creation. We shot everything on film and leaned into the natural imperfections of the process -- choosing to leave frames and heavy grain + minor scuffing on all assets -- to create something tangible that you could hold and feel. Below you’ll find an example of a motion capture we coined “shoe sillhouettes” along with select assets from our campaign capture.