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HENRY LOVE
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SELECTED WORKS
NFL x Nike Rivalries
 Nike C1Ty
The Super Bowl
Nike ACG
Summer Basketball
Naomi Osaka x Ambush 
Nike Track Club
USA Track & Field Trials
Nike X NFL 365 Visual Center
Nike Rivalries Visual Center
Mark

Nike Super Bowl 2024


Fall 2025
Art Director, Design Lead
Directed the creative for Nike’s 2024 Super Bowl campaign from concept to completion. We begin by executing a holistic visual center to define all creative components of Nike’s visual language around the event. Including bespoke type, palette, iconography, layout system, design elements including textures and original illustrations and messaging pillars and hierarchy. All elements were applied to thousands of placements digitially and physically including football fields, retail placements, billboards throughout the city of New Orleans, social posts across Nike + channel partners and more. Below you’ll find a recap video demonstrating the gravity of the scale of the campaign along with a few pages pulled directly from our visual center document showing how we went about defining the creative. Lastly, included are various examples of our layout system both in-situ and flat. 
Mark