Nike ACG Trail Running

Fall 2023
Creative Director
Directed from concept to completion our primary Trail Running campaign for summer 2024. My concept was simple: trail running is a form of escapism — it’s as much about the environment as it is the product — let’s transport our consumer to the experience of running outdoors by featuring the natural elements as heavily as we feature the shoes and the gear. We had three capture buckets to execute this direction and weighed them all equally in terms of superiority: product, environment and subject. Below you’ll find select outputs from the campaign featuring an example of our out of home motion capture placement at the circa board in Los Angeles along with a diverse range of still capture from our three distinct buckets mentioned above.