Summer Basketball

Summer 2023
Creative Director
Directed from concept to completion our primary Summer Basketball campaign for 2024. The idea was simple: lean into the beauty behind the game and capture it in a way that feels authentic to the heritage of the sport. Rather than feature hero athletes let’s reach out to the kid within all of us who fell in love with the game shooting hoops in the driveway. We shot everything on film, from motion capture to product stills, to give it that nostalgic look and feel and create something more tangible for the consumer to hold onto. Below you’ll find a bespoke reel of footage along with a selection of our campaign photography featuring both product + subject capture.