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HENRY LOVE
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SELECTED WORKS
NFL x Nike Rivalries
 Nike C1Ty
The Super Bowl
Nike ACG
Summer Basketball
Naomi Osaka x Ambush 
Nike Track Club
USA Track & Field Trials
Nike X NFL 365 Visual Center
Nike Rivalries Visual Center
Mark

Nike C1ty


Winter 2024
Art Director, Design Lead
Executed the global launch of Nike’s newest featured footwear silhouette: the Nike C1ty. First, we had to build the world. We developed a bespoke campaign identity for the C1ty brand at large. Then we had to take it to the streets. We executed a campaign photoshoot and video capture centered around our protagonist: the doer and our setting: NYC. First we shot a teaser video to promote the launch and establish some hype around the product. Then we captured longer form video content along with on body stills to promote the sneaker upon release. The result? A full scale launch featuring IRL activations and stunts, OOH campaigns across NYC, social takeovers across Nike’s digital channels and our dotcom marketplace. Check it out below.


Mark