Nike Rivalries

Fall 2025
Art Director, Design LeadDeveloped the campaign identity for the Nike x NFL Rivalries program at large along with eight bespoke identity packages for each of the initial eight teams used to launch the program globally. The task was to build a unique world for each team and their Rivalry Program specific uniform. We developed holistic art direction for all eight teams featuring lighting, posing, mood and capture direction for photoshoots along with a comprehensive visual center per team featuring typography, color, design elements including patterns and textures, layout systems for print, social and out of home executions and image treatment parameters. For each club we also created a teaser video — to build anticipation for the release of the uniform — and a reveal video, to release it. Below you’ll find a selection of elements from the campaign including teaser videos, hero images per team featuring their primary athlete and uniform capture per team featuring their bespoke Rivalries uniform and elements from their bespoke world — all informed by the holistic art direction and visual centers we created for this campaign.